In February 2008, the chief executive officer (CEO) of Fly Open Sky Ltd. was finalizing a business plan for Etrip, a proposed online travel startup in the European travel market. He wanted to use the plan to convince investors to commit €100,000, which would provide the first round of financing in a lead up to a further investment of €500,000. The CEO had a vision of developing Etrip as a superior online travel reservation system and desired to .....more